Power Stats is a quantitative research consultancy specialising in the design and application of statistical techniques and models used for the development of tactical and strategic business plans.
We have extensive experience in the application of advanced statistical techniques and every project, large or small, is supervised by a professionally Accredited Statistician (for more information about professional accreditation of statisticians visit the Statistical Society of Australia webpage at http://www.statsoc.org.au)
The services we provide include research and sampling design, data collection management, database design, advanced statistical analysis and preparation of market response simulators
Our clients include market research companies, management consulting firms, scientific laboratories, government and a number of companies representing a wide cross-section of industries.
Market Research
At Power Stats, our goal is to work in close consultation with our clients to provide a market research solution that is appropriate and understandable. We believe that an ‘off the shelf’ approach to research is ineffective. Every research problem is intrinsically different and a simplified approach often provides the wrong answer.
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Statistical Consulting
Usually, our involvement begins at the research design stage; nevertheless, there are instances when this is not possible. In such cases, we can work with you to discuss post hoc analysis of the data, or simply conduct your pre-determined analysis. more....
Specific areas of expertise:
Advanced Statistical Analysis
Market Segmentation using Latent Class techniques
Buyer behaviour modelling using Conjoint Analysis and Discrete Choice Models
Customer satisfaction measurement using Factor Analysis and Latent Class Regression
Brand Image modelling applying a variety of advanced statistical techniques
Pricing Research using trade off analysis, price sensitivity meters and discrete choice tasks
Business Forecasting using Time Series analysis
